Following the news of her crazy hot collab with Ela Handbags, Toronto influencer Sasha Exeter is showing no signs of slowing down in the slightest. It was just announced this morning that Joe Fresh and Sasha are partnering up to design a limited-edition activewear capsule collection.
Joe Fresh x Sasha Exeter
Joe Fresh first started partnering with Sasha back in 2017 and ever since she has become a huge advocate for the brand. Anyone who follows Sasha knows that she lives and breathes all things fitness so this collab is certainly a match made in activewear heaven.
See also: Sasha Exeter x Ela Handbags Are Back With Another Collab >>>
ADVERTISEMENT |
“We are thrilled to continue our partnership with beloved fitness ambassador, Sasha Exeter, and take it to the next level,” says Ian Freedman, President of Joe Fresh in a release. Being a former elite athlete, Sasha has provided knowledge about the technical design of the activewear products, and we’re excited to share them with our customers.”
The Collection
The limited-edition Joe Fresh x Sasha Exeter is available in sizes XS-3X, and the entire capsule collection includes crop tops, bike shorts, leggings and more. What’s more, is that the collection also includes pieces for kids and toddlers.
“My history with Joe Fresh has been one of the highlights of my career and this first-ever design collaboration feels like a natural evolution of our relationship and I could not be more excited,” says Sasha Exeter. “It’s been so rewarding working alongside the Joe Fresh design team to create activewear pieces that are functional, versatile and on-trend, and that women of all sizes and shapes can feel confident wearing.”
Launch Date
Wondering when you can get your hands on the collection? Mark your calendars for June 17, 2021 as it’ll be available online and in select retail stores.
ADVERTISEMENT |
Featured Image: Joe Fresh x Sasha Exeter
