Big news for hockey fans and athleisure lovers! Lululemon and Fanatics have teamed up with the NHL for an epic multi-year partnership, bringing a whole new level of style to game day. This season, 11 lucky NHL teams will get the Lululemon treatment with fan gear that combines comfort, performance, and team pride. And don’t worry, by the 2025-26 season, all 32 teams will be decked out in Lululemon looks. So whether you’re cheering from the stands or repping your team at the gym, this collab has you covered.
“We’re big hockey fans here at lululemon, and we know our guests are too,” says Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon. “We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game.”
The first drop features some of their best-loved pieces like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag—all decked out with team logos.
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“We are proud to celebrate the start of an exciting new season with the launch of this collection with Fanatics and lululemon, a premier global athletic apparel brand,” said Brian Jennings, Chief Brand Officer and Senior Executive Vice President, NHL. “With a unique campaign featuring our Players and their partners, we’re confident the elevated product offerings coming to team stores, select Lids stores and NHLShop.com will delight our fans.”
This launch follows Connor Bedard, Chicago Blackhawks star and NHL rookie of the year, joining lululemon as an ambassador. Bedard, a longtime fan of the brand, is featured in the collection’s “New Feel of Gameday” campaign. 🏒
“As a proud lululemon Ambassador and long-time fan of the brand, lululemon is my go-to gear for training, and an off-day,” said Connor Bedard. “It’s exciting that lululemon is partnering with Fanatics and the NHL to introduce more fans to the brand.”
“With hockey season underway, we couldn’t be more excited to collaborate with an amazing brand like lululemon to help us bring the new feel of gameday to NHL fans everywhere,” said Andrew Low Ah Kee, CEO, Fanatics Commerce. “This new collection is a pivotal moment in how we connect both men and women to the teams they love—bringing them together in style and comfort through a truly premium assortment.”
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Here’s when and where can you find the product:
Starting October 29, you can snag these new pieces at select retail spots, online through Fanatics, Lids stores, and even the NHL Shop NYC. Time to gear up in style, hockey fans!
Products will be available for these teams:
• Boston Bruins
• Chicago Blackhawks
• Detroit Red Wings
• Edmonton Oilers
• Florida Panthers
• Montreal Canadiens
• New York Rangers
• Seattle Kraken
• Toronto Maple Leafs
• Vancouver Canucks
• Vegas Golden Knights
You can snag the new gear at these Lids-operated stores:
• Boston, MA: Locker Room by LIDS stores in Burlington Mall and South Shore Plaza
• Chicago, IL: Lids store in Woodfield Mall and Locker Room by LIDS store in Fashion Outlets of Chicago
• Detroit, MI: Lids store in Twelve Oaks Mall
• East Rutherford, NJ: Lids store in American Dream
• Edmonton, Canada: Lids store in Kingsway Mall and Game On store in West Edmonton Mall
• Las Vegas, NV: Lids store in Showcase Mall
• Montreal, Canada: Lids stores in Le Carrefour Laval and Ste Catherine Street
• New York, NY: NHL Shop NYC and Lids store at 539 Fifth Ave
• Seattle, WA: Seattle Team Shops in Westfield Southcenter and Bellevue Square
• Sunrise, FL: Lids store in Sawgrass Mills
• Toronto, Canada: Lids stores in Eaton Centre and Union Station Toronto
• Vancouver, Canada: Lids store in Metropolis at Metrotown
