Lululemon and Peloton recently joined forces in what feels like a match made in fitness heaven. Lululemon has been an all-time favourite among fitness lovers and those who adore athleisure, while Peloton gained immense popularity, particularly during the pandemic. In an exciting update, Peloton named Lululemon as its official primary apparel partner. Keep reading to find out more about their partnership.
Here’s what you need to know about Lululemon & Peloton’s collaboration
Throughout the United States, Canada, the United Kingdom, Germany and Australia, Lululemon and Peloton will unite their network through their recent partnership. As Lululemon is now the official primary apparel partner of Peloton, you can expect to see a select number of Peloton Instructors become Lululemon ambassadors.
“We’re excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world,” said Celeste Burgoyne, President, of Americas and Global Guest Innovation at lululemon. “As a leader in technical athletic apparel, this partnership will create a powerful product offering for Peloton Members and fans. Our two companies share a vision to advance well-being through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”
ADVERTISEMENT |
“Our brands create transformational experiences, products, and content that build meaningful connections and unlock greater possibilities for our Members, anytime, anywhere,” said Dion Camp Sanders, Chief Emerging Business Officer at Peloton. “By bringing together the best in fitness content with the best in athletic apparel, we’ll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals.”
Lululemon Studio All-Access Members will also be granted access to thousands of Peloton classes for the same price they already pay as Peloton has now become the exclusive provider of digital fitness content to Lululemon Studio. You can find updated content on a weekly basis and new Studio content produced by Lululemon through the Spring of next year. In addition, exclusive Peloton content will be available to people who sign up for Lululemon’s free Essential membership program, which currently has more than 13 million Members.
