Over The Rainbow has been a go-to destination for Toronto’s denim lovers since 1975. What started as a small, family-owned boutique in Yorkville quickly grew into a beloved fashion institution, known for its curated selection of premium denim and commitment to quality. Now, as the shop celebrates 50 incredible years in business, it’s marking the milestone with something special: a limited-edition anniversary capsule collection. Designed to honour its roots, the collection blends deep nostalgia with made-in-Canada craftsmanship, a true tribute to the generations of loyal customers who have made Over The Rainbow what it is today.
This isn’t just merch. It’s a wearable tribute to the store’s legacy.
The collection reintroduces Over The Rainbow’s vintage puff logo, originally seen on a promotional sweatshirt from the ‘80s, now reimagined across cozy tees, crewnecks, sweatpants, socks, and hats for men, women, and kids. Designed just in time for summer camp, cottage season and summer city strolls, every piece is crafted in Canada and meant to be worn (and loved) across generations.
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Founder Joel Carman, who opened the shop with just one tailor and a vision, calls the line “a thank you” to the customers who supported them through five decades. Today, his children, Daniel and Amy, along with partner Jinni, carry the torch, maintaining the personal touch and expert fit guidance that made the store a Yorkville staple.
Whether you’ve been shopping at Over The Rainbow since day one or just discovered their elevated apparel recently, this capsule collection is your chance to own a slice of Toronto fashion history. It’s only a limited run, meaning no restocks, so check it out before it’s gone.
Available now in-store at the Manulife Centre and online.
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