Toronto’s iconic family-owned designer boutique, Over The Rainbow, is celebrating nearly five decades of style and heritage by welcoming Save The Duck into its Yorkville retail space. The month-long pop-up, launching November 6, is more than a seasonal shopping event—it’s a statement of the boutique’s evolution from a stylish denim haven to a forward-thinking, eco-conscious destination. And just in time for winter, Save The Duck’s innovative, animal-free outerwear offers luxury and warmth, with signature pieces like the Alexander Jacket and Bethany Hooded Coat joining Over The Rainbow’s well-curated collection.
What started as a family-owned shop in 1975 has become a trendsetter in Toronto’s retail landscape, and founder Joel Carman is as passionate as ever. “Entering our 50th year, we couldn’t think of a better partner than Save The Duck to represent the future of fashion,” Carman shares. “We’re not just celebrating the past; we’re embracing a more sustainable direction that our customers value.”
Save The Duck’s line-up, known for blending high fashion with ethical practices, perfectly aligns with Over The Rainbow’s mission to bring style and substance to Toronto. Through the use of innovative, eco-friendly materials, the brand is introducing the city to pieces like the Jeon Faux Fur Jacket- chic, sustainable and uniquely suited for Toronto winters.
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The pop-up will run until December 6, giving Torontonians a full month to explore this limited-edition experience before Save The Duck’s Spring 2025 collection arrives. Over The Rainbow’s 50th anniversary marks not just a milestone for the Carman family, but a moment for Toronto fashionistas to celebrate a homegrown boutique that’s still going strong. If you want to stay warm, stylish, and environmentally mindful this season, the Save The Duck pop-up at Over The Rainbow should be at the top of your list.