Holiday hosting is fun… until it isn’t. Between fighting for grocery store parking, juggling appetizers in the oven while your guests ring the doorbell, and trying to look effortlessly festive (while silently sweating), the whole thing can turn chaotic fast. But this season, President’s Choice just introduced a cheat code so bold, so extra, so peak holiday flex, that Toronto is collectively raising an eyebrow — and immediately clicking “book.”
Meet the PC Kitchen Drop, a full-blown PC Test Kitchen on wheels, rolling right up to Toronto homes like a Michelin-meets-holiday-magic delivery truck. Except instead of dropping off a box of ingredients, this one pulls up with a glass-encased kitchen, a chef cooking live, and a family-style feast developed by the same R&D crew behind the PC Holiday Insiders Report. And yes… it’s completely FREE.
If you’ve ever wanted the PC Test Kitchen to cook for you IRL, this is as close as it gets.
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The PC Kitchen Drop: Where dinner meets spectacle
Forget the standard catered meal. This experience starts with guests actually hopping aboard the Kitchen Drop truck to watch the PC Chef in action — think sizzling appetizers, holiday mocktails flowing, and a behind-the-scenes peek at how your menu gets made.
Then, like culinary elves, the PC crew gets to work while you head back to your gathering. They prep the full spread, handle plating, curate a festive tablescape, and turn your dinner party into something straight off your Pinterest holiday board. All you have to do is… exist.
Toronto activation dates include:
- December 12–14
- December 26–28
Montréal gets an earlier round from December 19–21.
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This isn’t your aunt’s potluck. Each dish on the menu was crafted through an estimated 100 hours of development, with more than 20 R&D professionals behind the flavours. Every bite comes straight from the PC Holiday Insiders Report — the annual guide to new PC products and trends that Canadians obsess over every year.
Whether you’re the friend who lives for a “wow moment,” the host who wants to impress without breaking a sweat, or the one who usually brings the store-bought dessert and hopes for the best, the Kitchen Drop pretty much guarantees hero status.
The flex is real — and so is the FOMO
Because yes, it’s first-come, first-served, which means running (not walking) to sign up at pckitchendrop.ca.
Last year’s Bookable Backyards campaign from President’s Choice — also created with Zulu Alpha Kilo — famously sold out fast. This feels primed for the same fate.
The best part? It’s not just about feeding people. It’s about elevating that moment where everyone finally sits, exhales, and shares good food and better company. And if you can do all that without lifting a single roasting pan… that’s peak holiday luxury.
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How to book it? Here’s how:
It opens November 25th, and spots will disappear. Quickly.
If you snag one, your holiday hosting duties shrink to:
- Opening the door
- Setting the playlist
- Accepting compliments for a dinner you absolutely did not cook
We support it.
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The 411: PC Kitchen Drop mobile activation across Toronto and Montreal-areas
- What: PC Kitchen Drop — a fully catered, fully designed, fully free holiday dinner party experience for up to 12 guests
- Where: Toronto (Dec 12–14 + Dec 26–28) and Montréal (Dec 19–21)
- Includes: An on-board chef experience, appetizers, mains, desserts, mocktails, festive tablescape, and all place settings
- Cost: $0 (yes, really)
- How to book: pckitchendrop.ca (viréegourmandepc.ca) — first-come, first-served
- VIBE: Holiday hosting meets luxury dining meets Toronto flex
- Perfect for: Foodies, friendmas dinners, holiday overachievers, or anyone who wants to host without losing their sanity
