Taco Bell Canada has a new campaign featuring an award-winning Canadian singer-songwriter. The campaign includes a new song and beat which serves as a new anthem for the brand. It’s called the Messy Together campaign which showcases friends enjoying a messy Taco Bell meal together. Tacos and spending time with your loved ones are never a bad combination so the brand is definitely onto something.
About the new Taco Bell campaign
The new music for the campaign is created by Preston Pablo, Juno Award-winning Canadian singer-songwriter. The 30-second track is both written and recorded by Pablo, who won the JUNO Awards’ 2023 Breakthrough Artist of the Year.
“I grew up eating Taco Bell – a Crunchwrap Supreme with a side of Nacho Fries Supreme is my go-to order,” Preston said in a press release statement. “So, it was a no-brainer when I was asked to be part of this campaign. Messy Together is confident, fun, and playful, and I wanted to write lyrics to match this tone.”
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Last year Taco Bell’s previous campaign was called Beautiful Mess. It was helmed by Dentsu Creative and promoted a similar message about embracing eating messy food.
The fast-food restaurant chain is most-known for its taco offerings, which come with different fillings. There’s no doubt that their tacos can be messy to eat. You can order in-store or for delivery through delivery platforms and the brand’s app.
