Calling out all the watch enthusiasts out there! Swiss luxury watchmaker, TAG Heuer has opened the brand’s first Canadian flagship in Toronto. The boutique is the first free-standing store in Canada and the ninth retail location in North America. At present, the brand has stores in other main cities including New York, Miami and Las Vegas.
TAG Heuer hosted media, influencers and VIP clients as part of the celebrations for the opening. Some of the notable guests included Shayne Stephens and Morry Barmack. TAG Heuer President of North America, Benjamin Beaufils was also in attendance for the official ribbon cutting ceremony. Guests of the event were treated to champagne, hors d’oeuvres and music, while they checked out the brand’s latest collections. A custom TAG Heuer IndyCar was on display as well at the entrance.
The Toronto boutique is situated at the Yorkdale Shopping Centre, North York, which hosts items from more than 250 premier global brands. The store features the traditional design elements which are unique to the TAG Heuer brand. A wide range of timepieces including the Carrera Heuer 02 Tourbillon and the iconic Monaco will be available.
All photos by George Pimentel
