Welcome to the October edition of The Edit, fashion’s latest, curated just for you. Let this be your go-to source for everything buzzworthy in the fashion world. From breaking news and runway highlights to the trends taking over your feed, we’re covering it all. Plus, we’re diving into the fashion moments everyone can’t stop talking about. Keep reading to stay ahead of the curve and find out what’s making headlines in fashion right now!
Read: The Edit: This month’s pulse on fashion—September 2025 edition
The hottest news out of NYFW
Gwyneth Paltrow introduces GWYN during NYFW
During New York Fashion Week, Gwyneth Paltrow unveiled her new clothing line, GWYN, described in a press release as a sub-label “marked by minimalism, elegance, and above all, ease.” On Instagram, the brand framed itself as amplifying “the spirit and strength of the woman who wears it.” The debut took place in a private Tribeca concept space, where a 36-piece Fall 2025 lineup was unveiled with a focus on pared-back wardrobe staples produced in Italy. Under the creative direction of Sofía Menassé, formerly of The Row and Maison Margiela, the collection offered knitwear, tailoring, and leather pieces aimed at longevity rather than trends.
Calvin Klein Spring 2026: Veronica Leoni’s Take on “Clothes for Life”
Calvin Klein presented Veronica Leoni’s Spring 2026 Collection at the Brant Foundation in Manhattan, her second show for the house. Built around the idea of “clothes for life,” the lineup reworked wardrobe staples—trench coats, pinafores, denim, polos, caftans, and slips—infused with lingerie details like lace, camisoles, and a tweed dress threaded with the brand’s logo waistband. The collection balanced sharp tailoring with draped silks and fringe, while experimental textures, from laser-cut leather to terry-like finishes, gave familiar forms new depth. Shown in a palette of neutrals with pops of scarlet, pink, and blue, the presentation carried a raw yet refined mood, amplified by a Kid Harpoon soundtrack blending pop, orchestral, and synth to reflect Calvin Klein’s distinctly New York minimalism.
A Birkin as bait: The surreal NYFW installation everyone’s talking about
Want a Birkin? New York Fashion Week dangled the possibility… but the game was rigged from the start. For New York Fashion Week, an installation in SoHo titled PAIN turns the fantasy of owning a Hermès Birkin into a frustrating game. Inside a glass box sits the coveted bag, not on display but inside a claw machine designed to be unwinnable. Created by the studio Uncommon, the project doubles as social commentary, equating the unattainable prize with the relentless grind of life in New York, where ambition and proximity to greatness often come with exhaustion, irony, and disappointment
Fashion’s biggest brands enter a new era under fresh leadership
Jaden Smith takes the reins as Louboutin’s first Men’s Creative Director
Maison Christian Louboutin has tapped Jaden Smith as its first-ever Men’s Creative Director, a move that’s already sparking plenty of conversation online. Smith will be responsible for four collections a year, spanning footwear, leather goods, and accessories, as well as shaping the broader creative universe around campaigns and events. His first capsule is slated for January, with a full debut collection arriving during Men’s Fall/Winter 2026 Paris Fashion Week. The partnership stems from a relationship that began in 2019, built on mutual respect between Christian Louboutin and Smith, with both speaking about shared values of creativity, individuality, and freedom. While Louboutin praised Smith’s curiosity and multidimensional perspective, and Smith called the role a “creative home,” reactions have been mixed—fans are intrigued, but many online are questioning the decision, wondering whether this is genuine innovation or simply another case of celebrity nepotism.
Hot new launches and campaigns that are generating buzz
UNIQLO x JW Anderson reimagines British fieldwear for Fall/Winter 2025
UNIQLO and JW Anderson are back with their Fall/Winter 2025 collection, launching October 16, and this season, the collaboration takes inspiration from classic British fieldwear. Designer Jonathan Anderson reimagines traditional winter staples with a mix of practicality, warmth, and his signature playful edge. The lineup includes utilitarian outerwear like PUFFTECH jackets and ponchos that can double as blankets, along with corduroy pants, Oxford shirts, and cozy lambswool knits in rich, earthy tones. There’s a balance of function and design throughout—the women’s cropped PUFFTECH jacket delivers both warmth and trend appeal, while genderless sweaters and colourful HEATTECH socks add a touch of personality. Altogether, it’s a collection that makes dressing for cold weather feel both familiar and refreshingly new.
Sézane’s Parisian twist on the New Balance 471 just flew off the shelves
Launched just yesterday on Sézane’s website, the Sézane x New Balance 471 sold out within seconds. The limited-edition sneaker reimagines New Balance’s classic 471 silhouette through a Parisian lens, blending refined materials with warm, autumnal tones that capture both function and ease. It’s a meeting point between Sézane’s effortless elegance and New Balance’s everyday utility, offering a style that feels as wearable as it is thoughtful. For anyone who missed out, round two arrives soon: the pair will officially release again on the New Balance website on October 16.
Canada Goose gets personal with Shai Gilgeous-Alexander
Canada Goose and NBA Champion Shai Gilgeous-Alexander are set to debut their first shoppable collaboration on October 7, a Fall/Winter 2025 limited-edition collection that blends the brand’s design legacy with Shai’s personal perspective. “Style isn’t just what you wear — it’s how you carry your story,” Shai says. “This collection is about presence, pride, and staying true to my roots.” Shot against the Toronto skyline and Lake Ontario, the raw, documentary-style campaign traces his journey from childhood to MVP, featuring appearances from his brother, Thomasi, and rapper Lil Yachty, offering a glimpse into the values and storytelling behind the designs.
Catherine Opie captures Demna’s vision for a new Gucci era
For his first outing at Gucci, Demna ditched the traditional runway and instead unveiled his debut collection online, dropping a lookbook titled La Famiglia just ahead of Milan Fashion Week. Shot by Catherine Opie, the project introduced a cast of characters, from glossy it-girls and party boys to chic Milanese nonnas—each embodying a facet of the new Gucci identity. In typical Demna fashion, the collection leaned into archetypes with a mix of irony and extravagance: think oversized tiger-print coats, feather-trimmed gowns that swept the floor, sharp leather skirt suits, and a touch of kitsch glamour. Together, the images read like an opening manifesto, a digital-first declaration of how Demna intends to reframe Gucci’s universe.
Ferrari’s Fall/Winter 2025 campaign unfolds inside the Officina
Ferrari’s Fall/Winter 2025 campaign, photographed by Robin Galiegue and designed by Rocco Iannone, sets the collection inside the Officina—a workshop imagined as both a futuristic lab and a creative engine. Shot in the e-building at Maranello, the imagery frames the clothes and accessories against a backdrop of precision and invention. The result positions the collection within Ferrari’s ongoing narrative of craftsmanship and innovation, blending the language of fashion with the brand’s culture of engineering.
The Galleria bag becomes a symbol of identity in Prada’s latest collaboration
Prada’s new Galleria campaign brings together Scarlett Johansson and director Yorgos Lanthimos in a short film that feels closer to cinema than advertising. Continuing the brand’s tradition of using its annual campaigns to experiment with storytelling, this installment leans into Lanthimos’s surreal, unsettling style. Johansson appears in shifting versions of herself, moving through ritual-like gestures and ambiguous scenes where the Galleria bag functions less as a product than as a recurring symbol—part prop, part anchor, part mirror of identity. The film positions the handbag as something mutable, changing in step with the personas it accompanies, and in doing so reflects the way both fashion and self-presentation are in constant states of reinvention.
Nike and Skims debut a collection that blurs sport, style, and culture
Nike and Skims have officially teamed up, and their first collection will release on September 26 online and in select flagship stores in New York and Los Angeles. Instead of a traditional campaign, the collab launched with Bodies at Work, a short film by Janicza Bravo, plus a photography from Luis Alberto Rodriguez and Rob Woodcox featuring more than 50 athletes—including Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim—and yes, Kim Kardashian herself. The collection is huge: seven different lines, 58 silhouettes, and countless mix-and-match possibilities, ranging from compression staples to airy mesh layers and glossy finishes. Think matte knits for studio days, seamless vintage-inspired pieces for everyday wear, and high-shine tracksuits that double as fashion statements. More than just another activewear line, Nike x Skims feels like it’s encouraging the conversation on how women move, dress, and define strength on their own terms.
Reformation teams up with Nara Smith for her first apparel collection
On September 22, Reformation dropped its first-ever collaboration with model and content creator Nara Smith, and the vibe is pure cinematic drama. Ref x Nara feels nostalgic, theatrical, with elements like faux fur, sweeping skirts, and retro silhouettes that look straight out of a Hitchcock film. True to both the Reformation’s and Nara’s ethos, the pieces were crafted with sustainability in mind, using regenerative wool, recycled wool, and deadstock fabrics. Marking Nara’s first apparel collection, the line is available now online and in Reformation stores, with prices ranging from $218 to $718 CAD.
The fashion trends that are everywhere right now
Preppy collegiete style
Want to look like a sophisticated scholar? Consider classic knit sweaters, polo or rugby shirts, and vests layered under structured staples like a sharp blazer or a timeless trench. We’ve rounded up our favourite pieces to shop below.
shop the trend
Ralph Lauren End-On-End Oversize Fit Cotton Shirt
Burberry Cropped Cotton Trench Jacket
Aritzia Heritage Merino Wool 1/4 Zip Hi-hip Sweater
This month’s most talked-about fashion and pop culture moments
Meryl Streep and Stanley Tucci bring “The Devil Wears Prada” to life at the Dolce & Gabbana show
Meryl Streep clearly doesn’t need help spelling Gabbana. The actress reunited with Stanley Tucci at Dolce & Gabbana’s Milan Fashion Week show on September 27, stepping back into their iconic roles as Miranda Priestly and Nigel for The Devil Wears Prada 2. The surprise appearance blurred the lines between fashion and film, with Bridgerton star Simone Ashley, set to play Miranda’s new assistant, spotted sitting just behind them. In a perfectly meta moment, Streep even posed for photos with Anna Wintour, the Vogue editor long rumoured to have inspired her legendary character.
