Today marks a significant milestone in technology as Apple Vision Pro officially becomes available in Canada, both for purchase and in-store demos. This groundbreaking device, which seamlessly integrates digital content with physical space, promises to revolutionize the way we work, watch, relive memories, and connect. Luckily, we managed to be first in line this morning over at the CF Toronto Eaton Centre Apple Store, to try out the in-store demo experience, just as you would too. I’m pleased to report: You’ll be blown away!
Welcome to the era of spatial computing.
Apple Vision Pro: A new dimension for entertainment
Imagine transforming any room into your personal theatre. Apple Vision Pro allows you to expand your movies, shows, and games to the perfect size, accompanied by Spatial Audio for an immersive experience. With more pixels than a 4K TV for each eye, the visual quality is unparalleled, making even the mundane moments extraordinary. Apple Immersive Video places you in the center of the action, offering an experience akin to being in the middle of your favorite scenes, whether you’re on a long flight or relaxing at home.
Personalized fit and setup
One of the standout features of the Apple Vision Pro is its personalized fit. During the demo, a face scan helps ensure a custom fit, a process that customers will undergo when they book a demo or purchase the device. For those with vision correction needs, a lensometer measures your prescription, and ZEISS Optical Inserts are provided to meet those needs.
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The hardware includes both a Solo Knit Band and a Dual Loop Band. The device features a top button on the left for capturing spatial photos and videos, while the Digital Crown on the top right brings up Home View. This crown allows users to reorient apps and content, adjust immersion levels within environments, and navigate the interface using eyes, hands, and voice. Simply look at what you want to select and tap your pointer finger and thumb together.
Home view and immersive environments
Upon first use, pressing and holding the Digital Crown centers the displays to your eyes, welcoming you to visionOS with a floating “Hello.” Another press of the Digital Crown initiates the setup process, calibrating the ZEISS Optical Inserts for those with vision correction needs. The Home View appears with icons reacting as you look at them, providing an intuitive and engaging user experience.
With a simple turn of the Digital Crown, you can immerse yourself in environments like Mt. Hood during the daytime. The transition from partial to full immersion enhances the experience of watching videos in Safari or using other apps reimagined for spatial computing.
Revolutionary applications and experiences
The demo showcases the remarkable capabilities of Apple Vision Pro with a variety of first and third-party apps. You can relive memories, accomplish everyday tasks, collaborate on projects, and reflect on your day in entirely new ways. Photos taken on the iPhone 15 Pro are displayed at an impressive scale, with panoramas that wrap around you, transporting you to places like the Redwoods and Iceland.
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Spatial photos and videos offer incredible depth and clarity. Imagine reliving a fun memory in three dimensions, such as kids hitting a piñata. The demo includes a spatial video of a family celebrating a birthday and another of a mother and daughter blowing bubbles, showcasing the ease of capturing these moments with iPhone 15 Pro and iPhone 15 Pro Max.
Browsing the web in Safari becomes a spatial experience with large-format, crisp text and photos. You can zoom out to view all open tabs and watch YouTube videos in full screen mode. In Keynote, you can put the finishing touches on a presentation and rehearse it in an immersive environment like the Steve Jobs Theater at Apple Park.
Unique entertainment possibilities
Apple Vision Pro elevates entertainment to new heights. With Multiview, you can watch five NBA games on-demand in your space. Experience 3D movies with the Apple TV app, adjusting your seat in the Cinema environment to your preference. Interactive narratives, like encountering dinosaurs, showcase the unique storytelling possibilities enabled by spatial computing.
DJay offers a groundbreaking spatial interface and intuitive gesture controls, revolutionizing the DJing experience with Apple Music’s extensive catalog. Apple Immersive Video leverages 3D 8K video with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
Engaging and personalized purchase experience
Customers can now book personal one-on-one demos of Apple Vision Pro at Apple Store locations in Canada, starting today. Apple team members will assist in finding the best fit and getting set up, allowing customers to explore the full range of capabilities of spatial computing.
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When purchasing Apple Vision Pro, a face scan using an iPhone or iPad with Face ID helps determine the optimal Light Seal and headband sizes for a precise fit. ZEISS Optical Inserts are available for users who require vision correction. Customers can choose to pick up their device at a local retail location or have it delivered to their home, with the option of a free, 30-minute virtual session to learn more about the device and its features.
The future of spatial computing, is here.
Apple Vision Pro is more than just a device; it’s a gateway to a new era of computing. With its innovative features and immersive experiences, it redefines how we interact with technology. Whether for entertainment, productivity, or personal growth, Apple Vision Pro opens up a world of possibilities.
Book your in-store demo today and get a head start at being part of the future, today.
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Hero photo: Sam Santos/George Pimentel Photography for Apple Canada
