In an honest and heartfelt social media post, Ashley Jacot De Boinod, owner of the beloved Glory Hole Doughnuts in Toronto, opened up about the major challenges her business is facing. Citing economic uncertainty and changing consumer habits, she reflected on the ongoing struggles brought on by the pandemic. Her message highlights the critical role local support plays in keeping cherished spots like hers alive.
Ashley discusses struggles in an Instagram video
In a video that was posted last week, Ashley shared that Glory Hole Doughnuts was still struggling as a small business. “I just spoke to three business owners yesterday back-to-back and they all mirrored the same feeling, and mirrored the same experience as us right now.”
She also goes on to say that the summer season, particularly this year, has been tough for a lot of small businesses. “Everybody who can afford to get away is away, and everyone who can’t is at home not buying things, which all makes so much sense.”
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If customers are unable to support financially, she encourages them to share, like, and comment under posts as much as possible to boost visibility on social media. The caption under the video post also reads, “I urge you all to continue to support locally if you are able to. We are open earlier on weekends now to accommodate those who asked for it……show up for us. We are lowering prices and doughnut size……show up.”
Glory Hole Doughnuts is located at 1505 Gerrard St. E. They offer individual mini doughnuts, specially priced doughnut boxes, and a six-pack assortment box. Some of the flavours include Vanilla Sprinkle, Carrot Cake, Millionaires Shortbread, and Citrus Cheesecake. The bakery is open daily from 9 am to 4 pm, and you can also get the doughnuts delivered as well.
