Fresh off his show at Toronto’s Rogers Centre, The Weeknd isn’t just lighting up stadiums; he’s redefining your coffee ritual. The Grammy-winning artist, also known as Abel Tesfaye, has partnered with Nespresso for a brand-new drop under his artisanal coffee label, Samra Origins. And yes, it’s as bold and meaningful as his music.
From stadiums to coffee cups
Inspired by his life offstage, Samra Origins is a tribute to The Weeknd’s roots—named after his mother, Samra, and grounded in the Ethiopian coffee traditions that shaped him. “Coffee runs deep in my family culture—it’s about gathering, sharing, reflecting,” Abel says. “That’s what Samra Origins and Nespresso mean to me.”
Now, he’s bringing that story to the masses with the Nespresso | Samra Origins Togetherness Blend. It’s a rich, robust roast that blends Samra Origins’ soulful approach to coffee with Nespresso’s legacy of excellence, perfect for everything from a quiet morning to a creative late-night session.
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Coffee that connects
This collab isn’t just about caffeine—it’s about culture. The Weeknd and Nespresso are celebrating coffee’s power to bring people together, to fuel creativity, and to turn everyday moments into rituals. The limited-edition drop includes the Togetherness Blend and a sleek tumbler, available starting May 28 in Nespresso boutiques and online across Canada and the U.S.
Togetherness blend
Iced Coffee Tumbler – Samra Origins
And since Nespresso is also the headline sponsor of The Weeknd’s tour, fans can expect even more exclusive experiences that merge music, coffee, and community in unexpected ways.
What’s next?
As Nespresso CEO Philipp Navratil puts it, “Just as music brings together a vibrant mix of genres, Nespresso offers a refined selection of coffees and roasts. Partnering with Abel and Samra Origins is a celebration of how coffee and music can both spark creativity and bring people together.”
From packed arenas to your morning ritual—The Weeknd’s latest blend is brewed to make an impact.
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