MAC Cosmetics is turning up the heat with its latest campaign, I Only Wear MAC, inviting you to embrace your most confident, unapologetic self. Starring a lineup of celebs—including Martha Stewart, Julia Fox, Odell Beckham Jr., Beabadoobee, and Tiffany “New York” Pollard—the campaign is anything but subtle. It’s a bold celebration of MAC’s Nudes Collection, featuring 20 sultry nude lip shades designed to flatter every skin tone.
The campaign celebrates self-expression and individuality. Julia Fox takes over the NYC subway (sans outfit), Martha Stewart brings her signature sass to the kitchen, and Odell Beckham Jr. gets showered in kiss marks. “I’ve always been about breaking barriers, whether it’s on the field or in fashion,” says Beckham. “MAC Nudes prove that beauty isn’t just for one type of person—it’s for everyone bold enough to embrace it.”
“MAC Nudes are not about blending in—they’re about standing out,” adds MAC Global Creative Director Drew Elliott. With 28 sultry shades for lips and eyes, including new hues and fan-favorite bringbacks, the collection caters to every nude obsession. From soft-focus mattes to sleek satins and a fresh 90s-inspired lip liner in Cool Spice, there’s a perfect match for every mood.
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Check out what lipstick shades the stars of the campaign are wearing:
Martha Stewart:
Martha Stewart is wearing warm beige MACximal Sleek Satin Lipstick in Fleshpot. If you like the concealer lip look Fleshpot is now available permanently!
Odell Beckham Jr.
Beckham takes MAC’s Nudes Collection to the next level, the football player is covered in full-body kiss marks in his campaign visuals. Just like him, these shades are daring, dynamic, and impossible to ignore.
Julia Fox
To compliment her sultry makeup look Julia Fox is wearing the new M·A·Cximal Silky Matte Lipstick in Acting Natural lined with Lip Pencil in Stone.
Beabadoobee
Rising indie-music sensation Beabadoobee wears Lustreglass Sheer-Shine Lipstick in Signature Move.
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Tiffany “New York” Pollard
Reality TV royalty Tiffany “New York” Pollard showcases her bold personality by wearing the NEW Powder Kiss Liquid Lipcolour in Chestnut, lined with Lip Pencil in Stone.
