This fall, RONA teamed up with an iconic Canadian fashion brand for a collection that brings serious function to workwear with a fresh sense of style. Known for high-quality outdoor gear, the brand has pivoted under the guidance of fashion mogul Joe Mimran, who’s helped expand its appeal with a focus on versatility and modern design. With this new line, dubbed Tilley Tuff, the collaboration aims to offer Canadians workwear that’s as stylish as it is sturdy—perfect for the pros and the weekend DIY crowd alike.
Tilley Tuff: a stylish take on tough gear
When we think of workwear, bulky, uncomfortable materials often come to mind. But Tilley Tuff is here to change that. Made with an innovative polyester-nylon blend, the collection includes everything from hats and t-shirts to jackets and multi-pocket pants, all designed to handle wear and tear while offering a surprising level of comfort. Features like wind and water resistance, UPF 50+ sun protection, and quick-dry fabric make this line adaptable to Canada’s unpredictable weather, whether you’re on a job site or out for a Saturday project in the backyard.
It’s not just about protection, though. The designs offer flexibility for movement, so you’re not feeling restricted while you’re hammering, sawing, or just reaching for that last stubborn screw. With these features, this line takes traditional workwear and adds a dash of what’s needed to make it a versatile, go-to option on and off the work site.
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Joe Mimran’s influence on this iconic brand’s transformation
Under Joe Mimran’s leadership, Tilley has undergone a major transformation. Known for creating accessible, style-conscious brands like Club Monaco and Joe Fresh, Mimran has brought his expertise to reimagine Tilley, a brand that had begun to feel “tired and was losing money.” Mimran recognized Tilley’s loyal fan base of outdoor enthusiasts but saw potential to expand its appeal. As he told The Globe and Mail in a February 21, 2023 story, “We want to take the heritage of the company and just bring it up to date.”
This vision has led Tilley into new territory, moving from a “one-note business” centered on its iconic wide-brimmed hat to a broader collection that includes apparel, modern bucket hats, and fashion-forward designs. Mimran believes in maintaining the brand’s roots in quality and durability while infusing it with a fresh, stylish appeal, saying, “It was a super interesting brand… I feel it has huge potential. The customer will tell me if I’m right or wrong.”
Editors’ Picks: Key pieces of the RONA x TIlley Tuff collection worth checking out
For those wondering what to expect in the Tilley Tuff lineup, think basics but with a stylish twist. Alrthough, we’re not giving up the Club Monaco or Joe Fresh for this RONA collab just yet, there are a few star pieces worth noting–like the:
Button-down work shirt: This sand-colored shirt combines cotton and polyester for durability and comfort, making it a versatile addition to any work wardrobe. (RONA)
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Utility pants: Featuring five pockets and a sturdy cotton construction, these tan pants are designed to withstand the rigours of both professional and DIY projects. (RONA)
Quilted work jacket: In classic black nylon, this medium-sized jacket offers warmth without sacrificing mobility, ideal for cooler days on the job. (RONA)
Lined work jacket: This red plaid flannel jacket, available in 3X-large, provides an extra layer of insulation, combining traditional style with modern functionality. (RONA)
The earthy tones and minimalistic style mean that this isn’t just a one-season wonder—these are pieces that work year-round, made for layering and comfort.
More than just workwear
Beyond the job site, Tilley Tuff gives Canadians pieces that can double as streetwear essentials. It’s workwear that’s tough enough for projects but cool enough to wear out casually. And thanks to RONA’s partnership, you can pick up a few items without having to break the bank. From practicality to a design overhaul, Tilley Tuff seems ready to deliver on its promise of rugged style made for the modern Canadian.
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Available exclusively at RONA+ and RONA stores, Tilley Tuff is a collaboration that’s not only durable and functional but has a style that feels right at home with Canada’s DIY spirit. For Canadians ready to roll up their sleeves, it’s time to get outfitted in Tilley Tuff.
