Yep, you heard that right, TikTok is the official partner of the 47th Toronto International Film Festival. In honour of this partnership, TikTok and TIFF are giving one creator an opportunity to win an exclusive, once-in-a-lifetime VIP Festival experience through the TikTok Effect House x TIFF Future of Filmmaking Challenge.
TikTok launched The Effect House earlier this year. Some of TikTok’s most popular effects include Green Screen, Portrait, Time Warp Scan, and more. The Effect house allows anyone to build community effects for TikTok. In April of 2022, TikTok opened the beta to all creators providing them with development technologies and intuitive design to create effects.
The Contest
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Creators have now until August 12 to enter the TIFF Future of Filmmaking Challenge by following one of the below prompts to create an effect in Effect House that encourages cinematic storytelling:
- Lights: Design an effect that produces lighting effects
- Camera: Design an effect that features cinematography effects
- Action: Design an effect that creates transitions
Submissions will be accepted from July 25 – August 12, 2022, and will be reviewed by a panel of judges including TIFF CEO Cameron Bailey, AR/VR director, TikTok creator Laura Gouillon, and members of TikTok’s own Effect House team. This panel of judges will select the Grand Prize winner who will be flown to Toronto for the festival in September with a guest. You can learn more about the Challenge, VIP prize and the runners-up prize on the contest page.
TikTok will also be the presenting sponsor of TIFF 2022’s Short Cuts Programme. Details of the programme lineup have not been announced yet.
“TIFF and TikTok have each revolutionized access to inspiring short-form entertainment in their own rights and now we’re coming together to create truly new ways of celebrating global talent,” notes Kathryn Hudson, Director of Media Partnerships, TikTok Canada. “We’re so excited to partner with TIFF on the TIFF Future of Filmmaking Challenge and to host our Grand Prize winner at the Festival.”
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