SENTALER, a Canadian luxury outerwear brand celebrated its 10th anniversary on Thursday October 3rd with the unveiling of the SENTALER X campaign. SENTALER X features Canadian supermodel, Danielle Knudson, shot on location at The Hazelton Hotel, by Renata Kaveh. Knudson was the brand’s first campaign model for the original 2009 collection.
SENTALER X presented by EY, kicked-off its celebrations with a giant “X” across the top 14 floors of EY Tower. This marks a unique partnership between EY, the global professional services firm, and the luxury outerwear brand. Clearly visible from Nathan Philips Square in Toronto and remained lit until Sunday October 6th.
Bojana Sentaler made an appearance to reveal the new issue of Audi Magazine produced by Contempo Media. She also announced that SENTALER will launch its first-ever men’s outerwear collection. The SENTALER MEN collection will be priced similarly to the women’s line and will launch for the Fall/Winter 2020 season, exclusively through the e-commerce platform SENTALER.COM, with free shipping worldwide. SENTALER MEN will become available to the retail market for the Fall/Winter 2021 season.
The festivities took place on the 40th floor of the EY Tower with 360° views of downtown Toronto. A Louis XIII Cognac Lounge was part of the event, where selected guests were invited to taste some of the brand’s product. They were also given the opportunity to have their portrait taken by celebrity photographer, George Pimentel. In the Air Canada SENTALER Suite, guests were able to try on and purchase coats from the Fall/Winter 2019 SENTALER X collection.
All photos by George Pimentel