Can you believe that we’re not even three weeks into 2015? I’m not sure about you, but it feels like so much has happened since New Year’s. Oh wait, so much has happened since 2014.
Thanks to the Internet keeping us informed 24/7 via social media and online fashion news outlets about every time Miley Cyrus takes off her top or the latest Kardashian/Jenner scandal, we are a hyper-aware society. Particularly in fashion, it seems like there is a new breaking story every other day.
Ranging from PR stunts to huge announcements about someone coming, someone leaving, or the latest celebrity model campaign, being a fashion journalist now means living life at breakneck speeds. Gone are the days of waiting for the next issue to see the latest advertisements or cover stories; online outlets are now giving any shareable marketing initiative free media space like they’re empty homes in Detroit or John Mayer concert tickets. Why should Balmain pay for a page in Vogue when they can get their ad seen by millions of potential customers online just by featuring Kimye as models? It’s kind of genius.
Beyond being shareable on Facebook and Twitter, fashion was the first industry to truly adopt Instagram and it hasn’t looked back. As noted in Luxury 360, marketers are spending less on advertisements in print magazines and turning instead to avenues that allow them to reach audiences on their mobile phones. The benefits include an international reach, not being restricted by language barriers, and the ability to post for free. In turn, a single Instagram photo featuring the right celebrity or brand can lead to seemingly endless online fashion news coverage. We humans are such simple, predictable creatures.
That said, we’re guilty of clicking the punchy headlines too. To help keep you up-to-date on the latest snappy style stories, here are the 10 craziest fashion news pieces of 2015… thus far.
What have been some of your favourite crazy fashion news stories of 2015, thus far? Let Vv Magazine know in the comments below or tweet us @ViewTheVibe.