Just when you thought you’d outgrown sneaking a mickey into the movies, getting drunk on the down-low just got easier…
While the idea of whipping up a jug of alcohol with a “just add water” powder sounds slightly undesirable, re-imagine yourself making it to the top of, say, Mount Everest with a backpack containing only bare essentials. It’s unlikely you’d manage to carry a tumbler of gin for celebratory purposes — let alone a more reasonable 12-ounce rum-running bottle. Let’s be serious — it’s hard enough to lug more than a night’s worth of booze home by foot from the LCBO after work. That’s why Palcohol founder Mark Phillips developed his brand-new line of powdered alcohol–it’s got all the intoxicating properties of the real deal with virtually none of the weight or volume.
Yes, you heard right — Palcohol, a breakthrough line of distilled booze — available in vodka, rum, cosmopolitan, and margarita — which hit the US market for the first time this week (on March 10, to be exact). Like a coffee creamer to your morning cup of java, Palcohol turns your tall glass of water into an insta-afternoon cocktail (Jesus, apparently, still has exclusivity on the whole water-to-wine name). Although it’s yet to be approved for shelves in Canada, the inventive new “cocktail on-the-go” travel-pack is already causing quite a stir stateside. Although Phillips claims his multiple-year quest to create Palcohol with the help of scientists stemmed from his love of being active in the great outdoors, some states are already seeking to ban the powdered booze. The anti-powder push has less to do with people spiking drinks in movie theatres and more to do with fears of Palcohol’s toxicity if accidentally ingested by minors (or, let’s be serious, snorted on purpose by reckless bath-salt connoisseurs looking for a brand-new psychological meltdown). If only the bootleggers had figured out the magic formula, they might have been sandal enthusiasts after all.
What are your thoughts on Palcohol? Would powdered alcohol add an element of convenience to your life or is it just plain stupid? Let Vv Magazine know in the comments below or tweet us @ViewTheVibe.
