Montreal’s luxury scene just leveled up in a major way. The highly anticipated grand opening of Canada’s first TimeVallée flagship boutique, in partnership with Maison Birks, took over the stunning new Royalmount shopping centre, bringing out the city’s most stylish crowd for a night of elegance and celebration. Luckily, our editor-in-chief, Steven Branco was in town for the President’s Cup and got a chance to sit down with both Maison Birks’ Jean-Christophe Bédos and TimeVallée’s Emmanuel Perrin.
As guests arrived, they were greeted by the sleek facade of the TimeVallée boutique, where golden hues and champagne-coloured lighting set the tone for the evening. Inside, the atmosphere was nothing short of luxurious, with an exclusive guest list of industry insiders, watch collectors, and fashion-forward Montrealers eager to explore this world-class store.
The vibe? Think sophisticated meets approachable, with live music filling the air, signature cocktails making their rounds, and a curated selection of canapés that had everyone talking. The boutique itself, inspired by the curves of Swiss valleys, offered the perfect backdrop for the event, as guests mingled between showcases of prestigious watch brands like Cartier, Jaeger-LeCoultre, and Chopard.
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CEO of Maison Birks, Jean-Christophe Bédos, made a heartfelt speech, expressing his excitement about bringing TimeVallée to Montreal: “This is more than just a store opening; it’s about redefining luxury in Canada and making these incredible timepieces more accessible to the next generation of collectors.” The room was buzzing as he emphasized how Royalmount is poised to become Montreal’s new luxury hub.
Emmanuel Perrin, CEO of TimeVallée, shared his thoughts on how the boutique bridges tradition and modern luxury: “We’ve created a space that’s open and welcoming. Whether you’re a seasoned collector or exploring luxury watches for the first time, TimeVallée is designed for everyone to feel comfortable and inspired.”
The crowd took full advantage of the interactive elements within the boutique, from trying on the latest Baume & Mercier and Panerai pieces to admiring the craftsmanship of Piaget watches up close. The evening’s highlight? A private showcase of rare timepieces that had collectors and first-time buyers alike snapping photos and adding to their wishlists.
As the night went on, the energy remained high, with a live DJ spinning beats that kept the party flowing. Guests left not just with memories of a fantastic evening but also with a new appreciation for the intricate world of luxury watchmaking.
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Chef Oliver Perret from Le Renoir Montreal, crafted an exquisite menu for the evening. Known for his innovative approach to French cuisine, the chef recently made waves with his collaboration with Air France, where he was tapped to redesign their inflight menu, bringing a touch of Montreal’s gastronomic flair to the skies. His menu for the TimeVallée event was a seamless blend of refined flavours and modern elegance, perfectly complementing the luxurious ambiance of the boutique’s debut.
Here’s some of the best dressed who came out to support:
It’s safe to say that TimeVallée’s grand opening made its mark on Montreal’s luxury scene—and this is just the beginning.
