View the VIBE Toronto
  • Cool Vibes
    • Cool Vibes
    • Gift Guides
    • Eats+Drinks
    • Travel+Hotels
    • Health+Fitness
    • Style+Beauty
    • Life+Culture
    • Dating+Relationships
    • Events+Nightlife
    • Cannabis
  • Best in The 6ix
    • Best in The 6ix
    • Restaurants
    • Hotels
    • Things to do
    • Coffee Shops
    • Spas + Beauty
    • Barbershops
    • Retail
  • City Life
    • City Life
    • Pride
    • #TTCLife
    • #BossLife
    • #DatingLife
    • Seen+Heard
    • COVID-19
    • Quarantine Chronicles
    • Submit a Q.C. Post
  • Going Down
    • Today
    • This Week
    • This Month
    • Submit an Event
SPACES Yorkville
Join In
6K Likes
12K Followers
22K Followers
150 Followers
  • Masthead
  • Send Us A Tip
  • Advertise
Subscribe
View the VIBE Toronto
View the VIBE Toronto
  • Cool Vibes
    • Cool Vibes
    • Gift Guides
    • Eats+Drinks
    • Travel+Hotels
    • Health+Fitness
    • Style+Beauty
    • Life+Culture
    • Dating+Relationships
    • Events+Nightlife
    • Cannabis
  • Best in The 6ix
    • Best in The 6ix
    • Restaurants
    • Hotels
    • Things to do
    • Coffee Shops
    • Spas + Beauty
    • Barbershops
    • Retail
  • City Life
    • City Life
    • Pride
    • #TTCLife
    • #BossLife
    • #DatingLife
    • Seen+Heard
    • COVID-19
    • Quarantine Chronicles
    • Submit a Q.C. Post
  • Going Down
    • Today
    • This Week
    • This Month
    • Submit an Event
  • Life+Culture

Multinational Corporations Are Now Getting SnapHappy On Snapchat

  • Alexandra Lembke
  • September 23, 2014
  • 2 minute read
Total
1
Shares
1
0
0
0
0
0

In yesteryear, the term Kodak Moment was a synonym for a memory captured for posterity. Nowadays, you are more likely to hear the word Snapchat – denoting a moment captured for 1 to 10 seconds. On first hearing about the app, I must admit that my mind raced to its, let’s say, more subversive qualities. Yes, naked selfies may be Snapchat’s rasion d’etre, but (like a sneaky screenshot) Snapchat seems to have outlived its 10 seconds of fame. Like anything in pop culture sprung from grassroots popularity, big brands have been quick to commandeer it. Hereafter, three snaphappy multinational companies that are not afraid to get chatty…

snapchat

MTV
@mtv
The relationship between Snapchat and Geordie Shore is not exactly surprising. While most brands’ engagement with the app comes across as a marriage of convenience, MTV and Snapchat seem like a match made in heaven. Both contain adult content, nude scenes, and a certain lack of depth. While Forbes may advocate Snapchat as a marketing tool to “connect with a buyer,” our willingness to get intimate with the likes of Gaz and Charlotte remains questionable. For those wanting to get up close and extremely personal with the reality stars, MTV snaps exclusive footage of the cast in action.

McDonald’s
@mcdonalds
The world’s dominant fast food chain was quick to get on the fast advertising bandwagon. With big budget “stories” starring Lebron James, is it possible that the entertainment value is inverse to the nutritional value of a Big Mac? McDonald’s shiny production raised the standard for Snapchat marketing and brands like Taco Bell were quick to follow in their clown-sized footsteps.

Rebecca Minkoff
@rebeccaminkoff
The designer’s use of Snapchat represents an amalgam of high and popular culture that would make Andy Warhol proud. Minkoff’s PR team harnessed the ephemeral nature of the app to take the concept of a sneak peek to a new level. The brand turned the accessibility of the app on its head to lend an air of exclusivity to their snaps – revealing glimpses of the designs before they hit the runway at NYFW. No word yet on whether Anna Wintour approves.

Is Snapchat a symptom of the collective consciousness’ diminishing attention span? Perhaps. But it is also a sign of the sheer volume of media we are bombarded with on a daily basis. In this media landscape, maybe companies only need a 1 to 10 second opening to cut through to the consumer. For this reason, the Snapchat phenomenon seems to only be getting bigger. That, and the fact that human capacity for hilarious selfies is infinite.

What are your thoughts on companies using Snapchat? Let us know in the comments below or tweet us @ViewTheVibe.

Total
1
Shares
Like 1
Tweet 0
Pin it 0
Like 0
Share 0
Share 0
Related Topics
  • Corporations
  • Marketing
  • McDonalds
  • MTV
  • Rebecca Minkoff
  • Snapchat
  • Technology
Avatar
Alexandra Lembke

Stay in the Know

Subscribe now to our new Weekly VIBE newsletter

RELATED
NBA All-Star Game 2021
View Post
  • Life+Culture

NBA All-Star Game Coming to a TV Near You–but not Everyone is Happy About It

  • Arbi Seyranian
  • February 25, 2021
YouTube
View Post
  • Life+Culture

Finding Inspiration for Your YouTube Channel

  • VIBE Team
  • February 25, 2021
View Post
  • Style+Beauty

New Winter Beauty Product Launches To Have On Your Radar

  • Blair Stutz
  • February 24, 2021
Trending Posts
  • 1
    • City Life
    Why the Toronto Condo Market WILL Bounce Back
    • Heather Hadden
    • 2 min
  • 2
    • Style+Beauty
    New Winter Beauty Product Launches To Have On Your Radar
    • Blair Stutz
    • 5 min
  • BLM_merch 3
    • Entertainment
    • Style+Beauty
    Toronto Raptors Drop Black Lives Matter Capsule Collection
    • Merrill Flynn
    • 1 min
  • 4
    • City Life
    Quarantine Chronicles: Salon Owners Speak out About Finding the Positivity through the Frustration
    • Guest Submission
    • 3 min
SPACES Yorkville
ADVERTISE WITH US
Learn about our
partnership opportunities.

Inquire Now

 

LATEST NEWS
SPACES Yorkville
GOING DOWN:
« February 2021 » loading...
M T W T F S S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Fri 26

Kuumba

February 1 - February 28
Fri 26

Story Planet: Constellation Adult Writing Workshop Series

February 13 @ 1:00 pm - March 27 @ 4:00 pm
Mon 01

Tips to Create a Winning Book Review

March 1 - March 2

Stay in the Know

Subscribe to our new Weekly VIBE newsletter now.

View the VIBE
View the VIBE, partially owned, and operated by STAMINA Group Inc., launched in 2010 as a video restaurant and spa guide, later evolving into a recognized digital Toronto-lifestyle authority, producing fun, edgy and informational editorial content. Establishing itself as a voice for restaurant reviews, trending stories, and excellent vibe videos.
Learn More
Partner Network

SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.

Divine.ca, Canada’s Bilingual Online
Women’s Lifestyle Magazine.

WanderEater.com, leading those wandering aimlessly for food.

GTA Lifestyle Magazines, for all things GTA for the most affluent.

Part of the STAMINA Group
of brands.

Learn More

Navigation
  • Cool Vibes
    • Cool Vibes
    • Gift Guides
    • Eats+Drinks
    • Travel+Hotels
    • Health+Fitness
    • Style+Beauty
    • Life+Culture
    • Dating+Relationships
    • Events+Nightlife
    • Cannabis
  • Best in The 6ix
    • Best in The 6ix
    • Restaurants
    • Hotels
    • Things to do
    • Coffee Shops
    • Spas + Beauty
    • Barbershops
    • Retail
  • City Life
    • City Life
    • Pride
    • #TTCLife
    • #BossLife
    • #DatingLife
    • Seen+Heard
    • COVID-19
    • Quarantine Chronicles
    • Submit a Q.C. Post
  • Going Down
    • Today
    • This Week
    • This Month
    • Submit an Event
View the VIBE Toronto
  • Contact
  • Masthead
  • Subscribe
  • Send us a Tip
  • Legal
  • © 2020, STAMINA Group
The leading VIBE authority of The 6ix - Online Lifestyle Magazine

Input your search keywords and press Enter.